VeniceLabel

Project against counterfeiting in the field of artistic craftsmanship

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Project developed with the participation of the city of Venice, for the revitalization of areas in crisis within the municipality. The system was the first to apply innovative technologies to fight against counterfeiting, in a sector such as artistic Murano glass, which has unfortunately numerous commercial fraud. VeniceLabeL has allowed us to develop solutions for systems "no food". Main differentiation is the maintenance of value over time (so unlimited period of SI label and certification services of origin associated) and binding “origin – Info Seal”. The project was the gym to integrate the services of local marketing and AR applications.