SAFE. TRANSPARENT. GUARANTEED.

View Project

Overview

The wealth and value of a geographic area often consist of its unique production processes in which it originated, whose high quality traits make them able to come out from the general productive environment, . food and manufacturing craft or characterized by a typical can connote them strongly and make them emerge from the anonymous general production landscape. Typical products are constantly at risk for counterfeiting, such as the national and international media frequently reported, and this makes consumers more and more skeptical about the guarantee of origin of products. Products that should be the economic driver of the areas of origin.

Another of the major risks to the supply chains of quality, is not to transfer to consumers the added value of care and the rules that certify the production cycle and that sanction the "uniqueness", often chasing "substantial changes to reduce costs.

The preservation of a chain must therefore move from simple declarative "designation of origin" to a real "certificate of origin and quality"; in synthesis must first be guaranteed origin with objective tools and more direct verification should be permitted, by the consumer, of the whole chain producer - distributor - consumer, using computer tools to use now common. Such action shall be facilitated by the characteristics of the label.

InfoSeal 2.0 System allows then to comply with the protection of supply chains and consumers through the synergistic integration of components aimed at the certification of origin, traceability and protection:

 advanced physical-chemical analysis to identify a product and its characterization by origin

 Special anti-counterfeiting label, with innovative materials and printing techniques

 Collection of information and events, "qualifying" for the traceability chain, associated with each label

 Institutional Repository, managed by a third body (internationally recognized), which operates as "official register" to ensure the information collected and represented by each label.

 

Benefits

Improve the dialogue between producers and consumers, as it enables to view the details on the traceability / tracking of individual pack of a product through the channels use common web (including mobile), making this information transparent to the individual consumer.

Increase consumer confidence and security in the purchase favoring the economic return of the producers through the use of a special anti-counterfeiting label associated with tracing/ tracking information of a product.

Reduce the risks of counterfeiting and fraud, through sophisticated techniques of chemical-physical analysis, able to characterize and ensure that the products come from a specific territory, to consumer protection and market protection from fraud which have increasingly exposed the productive chains of "quality".

 

Functions

 Authentication of origin of a product

- Food

- Handmade

- Industrial

- High value added

- Artistic

 Management data tracking / traceability

 Certification data chain

 Anti-Counterfeiting

 Institutional Repository (CNR)

 integration enabling platforms for the promotion of the geographic area.

Components

InfoSeal 2.0 solution draws on the skills acquired in the field of traceability and management of food safety and quality at national level.

InfoSeal 2.0 solution can be distinguished 6 macro modules:

 census and geo-tagging technologies;

 product characterization

 productive chain traching and tracing issues

 anti-fraud and anti-counterfeiting labeling

 institutional repository

 service portal

Each of the functional macro modules used to manage a particular aspect of the procedural flow tied to the products of the industry. The commissioning of the solution can be integrated with the provision of consulting services and technical support aimed at sharing and content distribution of Digital Seal with information portals, electronic delivery channels of citizen services and systems of local marketing.

InfoSeal 2.0 acts as a magnifier for the discovery of the territory and contributes to the creation of an economic driver rooted locally but able to extend its reach abroad.

The anti-counterfeiting label layout can be redefined according to the needs of the product, while preserving the characteristics of safety and innovation inherent in the solution.

How it works

IMG

Census

It is a "basis" process, consisting of the Census activities related to the identification of the complete chain:

- distribution areas of the territory of reference (the definition of the scope is determined by historical, geographical, cultural)

- techniques and production technologies

- product "eligible" as a typical, traditional or with features and links with the territory (various sectors). As well as for technical and productive skills / realization.

- individual producers or producers in the chain of companies and associates / partners

Product or Service characterization 

InfoSeal 2.0 is the first system of traceability that is not based solely on the component document but on a certification of "laboratory", a certification objective: the "characterization" of the product or service. For characterization means all processes and analyzes that determine in an objective and reliable bonding product  territory. Identify different methodologies, among them correlated:

 NMR - Nuclear Magnetic Resonance

 IA - Isotope Analysis

 Fingerprinting - Genetic Fingerprint

 Molecular Technologies - Environmental quality control. 

Anti Counterfeiting 

The shield anti-fraud and anti-counterfeiting is given by a unique and reliable, a label of special material which is applied as a sticker on the packaging of the product, with innovative features:

 the material, the result of advanced research and experimentation, has characteristics that prevent it from playing and removal once applied

 on the label is a Datamatrix used by any tool available for free reading smartphone or a webcam that, once read, it allows you to view the "history" in terms of product traceability

 is also a double alfanumeric string of 7 + 6 characters allows you to locate, using the feedback functionality made available by channels of consultation platform, the same data provided by the datamatrix, no two identical labels, so we have a production verifiable at the individual item..

Institutional Repository 

The Institutional Repository, managed by the CNR (National Research Council), is the “third body”, an institution recognized internationally. 

It works by "official register" to secure the supply chain of information associated with each label.The Repository is the reference point for agencies and institutions that perform tasks for the mandate and mission of the fight against counterfeiting, fraud and safety and food hygiene. The mission of the CNR research and innovation is essential to maintain the state of the art technology and techniques system.

Tracking and Traceability

It is the platform multi-industry which, thanks to its architecture 100% "web based", allows you to track products throughout the supply chain path, recording events, nodes, and so any changes (with a direct intervention of all stakeholders).

The system records, such as agri-food chains, information, data and attributes:

 pedo-climatic

 environmental quality

 georeferenced

 logistics

 

E.Commerce

InfoSeal 2.0 has a section devoted to e-commerce. The products "labeled" InfoSeal 2.0 convey to consumers the origin of the product safety, quality and knowledge of the product specification, features essential to offer excellence in this instrument that sees revenues grow every year with double-digit percentage.

The system allows to approach online marketing services all manufacturers who want to activate sales channels and additional alternative to commercial channel "orthodox". The statistics leave no doubt that the internet "surfing" 4 billion people, 1.2 billion of them makes at least one purchase in the network, the turnover of Italian companies does not reach 3% of the total.

According to estimates by the eCommerce Milan Polytechnic, in 2015 the sector will grow more than 15% in Italy, reaching a turnover of 15 billion Euros. There is still much work to do in Italian companies that sell online are only 4% of the total. "

Promotion and Communication

InfoSeal 2.0 promote "Brand", territories and products associated with it through a process of positioning and visibility both on the web than on traditional channels.

The promotion will also be used forms of sponsorship events, active participation in conferences and events related to the promotion of regional and national characteristic products.

Thanks to the link to innovation and technology, the products that will use the "Seal" will enjoy an indirect promotion generated articles and interviews in magazines and specialized publications. Can be reached specialists and experts in specific sectors (dieticians / nutritionists as installers / maintainers.

This applies to agribusiness:

The Production Regulations defines the general qualities that Italian excellence voluntarily follow to ensure the customer (such as, for example, Parma ham and Parmigiano Reggiano). The commitment to comply with the guidelines of the specification is to all members, who have to have:

 the description of the product and its principal physical and organoleptic

 the geographical area of origin and the elements that prove the product's link with the area in question

 the processing method and the indication of the raw material

 use of the mark and the rules of packaging

InfoSeal adds:

 the guaranteed origin of the raw material (eg: milk) 

 the third guarantor in the use of state of the art tools and techniques of characterization

 the involvement of institutions, institutes and laboratories that represent excellence in the various fields of specialization

 the strong and reliable link with the territory, community, traditions, history, food and wine

 common tools for the Italian excellence

 community identity

 shared costs, and consequently the minimum

 anti-counterfeiting and anti-fraud

 productions millesimate

 control of the supply chain

 the proactive involvement of consumers "worldwide"

 

But also for systems of the craft, fashion, industry and high tech

Compared to those described for the food chain, the SI offers the sectors of high range as well as high crafts, contemporary art, to fashion, furnishings, high technology, to health facilities and services further series of features:

 dematerialization of warranty

 warranty activation directly from the customer (eg. Replacement of the product for defects without more conservation proof of sale)

 loyalty and customer profiling

 the association product - artist / realization team

 control "account for sale" (taking charge and discharge remotely)

 reduction of uncertainty and doubt for purchases via the Internet

 involvement estimator / customer service "pull and push"

 increase product awareness and brand for a direct sale (factory)

 APPs devoted (to customers and stakeholders)

 Integration TAG RFID and NFC (logistics)

 

The creators and the scientific partners of the system

The team that has allowed us to implement and operationalize the platform InfoSeal 2.0 has the institutional point of reference CNR - National Research Council.

It could not be the ideal partner for a project that was born in 2012 and has always been characterized by the innovative choices and involvement of recognized centers of expertise and innovation:

Edmund Mach Foundation of San Michele Adige Trento, Institute of Chemical Methodologies CNR Montelibretti; Start up as Glures (academic spin-off of the University Ca' Foscari -Venice, engaged on research and development of molecules with pure healthy properties usable as drugs, skin cosmetics, nutraceuticals in human and veterinary medicine) or CATTID laboratory, research center of UNIROMA - University of Rome, thanks to the activities of the RFID Lab, is a center of competence in the field of Radio Frequency Identification.

CNR has the lead role of "Institutional Repository", also it implements the specifications previously approved by the CT-SI, InfoSeal Technical Committee. The National Research Council (CNR) is a public organization with the task to carry out, promote, spread, transfer and improve research activities in the main sectors of knowledge growth and of its applications for the scientific, technological, economic and social Country. The central management of the National Research Council is the institution internationally recognized by the entire scientific community.

Italian companies involved in the design of new systems for traceability and anti-counterfeiting:

- Si Italia ltd, innovative company with a mission to design, develop and commission tracking systems. Thanks to the strong expertise of its team of experts working for decades in the field of food security and the fight against counterfeiting, are a support to Italian companies engaged in internationalization. The platform created comes from experience in research projects, which confirmed in a scientific and incontrovertible effectiveness of the algorithms of "data fusion" to guarantee the origin of products "Made In". With version 2.0 the system is equipped with additional important features.

- Arti Grafiche A.Rossi SpA is leader in the printing industry since 1937, with a history of growing and growing, now boasts the most comprehensive and advanced automation technology for printing in Europe in its particular area. Graphic Arts A.Rossi, with its technical specifications shared and signed by the CNR, has established production processes labels "seal computer, adopting control systems a high profile in each stage and process of printing, packaging, packing, storage, contribution, association and application. These tools are designed primarily to exclude completely a possible replication or falsification of the label, and secondly to identify the package and certify its contents.